MD PR Title
  • HOW PR HELPS SPREAD GOOD NEWS

    Public Relations is an excellent tool that individuals, businesses, churches, charities, artists, organisations - in fact anyone or any organisation - can use to share good news about what they are doing, are about to do or have achieved.

    Anyone seeking to raise awareness of 'who they are' and what they are doing' within the wider community would do well to utilise the power of PR, to share their good news.

    Although the term media is usually associated with TV, news, radio and increasingly the internet, media is really any means through which an individual or organisation can communicate a message to reach lots of people at the same time.

    TV, press, radio and the internet can be considered mass media because they allow you to reach a lot of people at the same time, but there are other forms of media around that individuals and organisations can utilise to share their good news.

    Aside from the obvious channels of mass media, good news of what you or an organisation are doing, can be relayed via one or some of the following:-

    WRITTEN MATERIAL: Leaflet, Newsletters, Brochures, Magazines, Pamphlets, Books, E-Books

    EVENTS: - Seminars, Workshops, Receptions, Launches, Church Services, Speaking Engagements, Conferences, Convocations, Anniversary Celebrations, Concerts

    MEDIA RELATIONS: Press releases, Videos, DVDs, CDs

    INTERNET: Websites, Blogs, Emails,

    SOCIAL NETWORKING: Facebook, Twitter, Google Plus, You Tube, Flickr

    In order to successfully utilise PR you need to decide what is the most effective medium to achieve your objectives, recognising any of the above can achieve successful results if you are focused and implement a well thought through plan.

    We owe it to ourselves or the organisations we work for to share the positive things we are doing with the wider world. Doing so can help raise profile, change perception, encourage greater sales of your product, increase the take up of your professional services, encourage more people to attend your church, persuade more people to support your charity - the list could go on as to the impact PR can have on your area of concern.

    The impact it can have is a good one, so my question to you is what are you waiting for.

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