MD PR Title

    It’s been estimated that 50% of Britain’s million strong black population regularly attend church and that on any given Sunday, 50% of London’s church goers are from the BME community.

    Whilst it is a well-known fact that the black community love attending church, it does not make sense to dismiss them as that ‘hand clapping lot as, believe it or not, black Christians do have a life outside of attending church and participate in a wide range of activities including shopping, going on holiday, travelling, sports, studying, charity work, DIY, attending various events – the list could go on. And they buy goods and services just like everyone else.

    It makes sense then, for any business, organisation or charity that plans to promote their products and services to Britain’s African and Caribbean community or raise awareness of an issue to factor in reaching the black church community.

    In my years of attending church I have found black Christians to be amongst the most stable, educated, prosperous and aspirational sector of the African and African Caribbean in Britain.

    Most black congregations, particularly the larger ones are likely to be filled with people committed to serving God and society, as well as committed to developing themselves – spiritually, socially, educationally and professionally.

    In my experience the black church community are particularly receptive to campaigns and initiatives that seek to:-

     improve the social conditions of vulnerable communities in the UK and abroad,

     increase educational and professional opportunities,

     provide opportunities for social advancement,

     raise awareness of key health issues affecting black communities

     encourage and support entrepreneurship

     build community cohesion and encourage community engagement

     foster greater understanding between the church and social/government institutions

     combat injustice

    Contrary to public opinion, the black Christian community is not hard to reach. It is a receptive community, that is very open to organisations that seek to be in a mutually beneficial with them.

    So the next time you’re marketing department is planning a campaign to reach the BME community, don’t forget to include a budget to reach the church.


    Public Relations is an excellent tool that individuals, businesses, churches, charities, artists, organisations - in fact anyone or any organisation - can use to share good news about what they are doing, are about to do or have achieved.

    Anyone seeking to raise awareness of 'who they are' and what they are doing' within the wider community would do well to utilise the power of PR, to share their good news.

    Although the term media is usually associated with TV, news, radio and increasingly the internet, media is really any means through which an individual or organisation can communicate a message to reach lots of people at the same time.

    TV, press, radio and the internet can be considered mass media because they allow you to reach a lot of people at the same time, but there are other forms of media around that individuals and organisations can utilise to share their good news.

    Aside from the obvious channels of mass media, good news of what you or an organisation are doing, can be relayed via one or some of the following:-

    WRITTEN MATERIAL: Leaflet, Newsletters, Brochures, Magazines, Pamphlets, Books, E-Books

    EVENTS: - Seminars, Workshops, Receptions, Launches, Church Services, Speaking Engagements, Conferences, Convocations, Anniversary Celebrations, Concerts

    MEDIA RELATIONS: Press releases, Videos, DVDs, CDs

    INTERNET: Websites, Blogs, Emails,

    SOCIAL NETWORKING: Facebook, Twitter, Google Plus, You Tube, Flickr

    In order to successfully utilise PR you need to decide what is the most effective medium to achieve your objectives, recognising any of the above can achieve successful results if you are focused and implement a well thought through plan.

    We owe it to ourselves or the organisations we work for to share the positive things we are doing with the wider world. Doing so can help raise profile, change perception, encourage greater sales of your product, increase the take up of your professional services, encourage more people to attend your church, persuade more people to support your charity - the list could go on as to the impact PR can have on your area of concern.

    The impact it can have is a good one, so my question to you is what are you waiting for.




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